Whatever Floats Your Boat

whatever floats your boat

One of the most interesting aspects of running Lovesail is learning about the many and varied jobs that the members have.  We have members from so many different walks of life. Many are business owners running small to medium-sized businesses, so it’s always nice to help new sailing-related businesses with a shout-out and, in this case, the members can benefit too.

Member Adrian recently had to re-think his career when Covid hit.  Formally a chef, Adrian found himself furloughed so he decided to use his enforced downtime wisely to research and set up a new company online.  Whatever Floats Your Boat is the result.  Using British designers and a new print-on-demand technique, Adrian has come up with a range of nautical clothing, gift and accessories for the boating community.

Like many sailors, Adrian is concerned about the environment, so he wanted a range that included organic clothing that’s shipped in plastic-free packaging. By only printing and shipping when an item is ordered it massively reduces waste and unnecessary transportation which helps to protect the environment.  The extensive range will appeal to anyone with a love of the water. This includes boaters, sailors, narrowboaters, paddleboarders, and the fishing community.

whatever floats your boat

Creating something by sailors, for sailors was central to Adrian’s plans. He has sailed all his life and so has an excellent understanding of the sport and lifestyle. He has ensured there is a wide range of colours and sizes available together with the blue, white and red of traditional nautical themes.  Whilst the company is based in the UK items can be shipped worldwide.

The next stage for the company is to offer exclusive clothing and merchandise to yacht clubs. This will enable them to earn a commission on all sales and provide a vibrant, modern range of clothing and gifts to their members. This is a much better approach to offering a SLOPS range because there is no capital investment or stock for the club to hold.

Adrian is a member of Lovesail and currently has a Jeanneau Sun Odyssey 32.2 which he keeps in Poole Harbour, UK. She has a lifting keel allowing her to only have a draught of 0.75m with the keel up. Ideal for exploring the shallows of the harbour but also going further afield with the stability of the keel down with a draught of 1.5m. He has added many improvements to his yacht Flying Swan, since buying her. At the end of last season he installed a Lewmar VX1L electric windlass to make anchoring easier on his back. He is hoping to do a lot more anchoring now! Last sailing season was
cut short by the Covid lockdown in the UK and many sailors were unable to complete their sailing program. Adrian usually takes a trip across the Channel to the Channel Islands, Normandy or Brittany.  He was unable to fit this in last year, but will need a Q flag this year in France!

Adrian and Whatever Floats your Boat would like to wish you all happy sailing and has kindly offered a discount to Lovesail members.  Save 10% off all items at Whatever Floats Your Boat using the exclusive code LOVE SAIL

boat friends

Please Note:  Lovesail is in no way connected to Whatever Floats Your Boat and we do not gain from highlighting this business either financially or in any other way.  We haven’t yet tried any of the products so are not in a position to endorse them at this time.  We just like to help our members with new businesses to find their space on the web.

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